Tuesday, June 5, 2007

A Curious and Disturbing Trend



Gadabout has noticed an unusual trend in television advertising, a trend that features men as bumbling idiots and women as the clear thinking problem solvers. In most cases, white men demonstrate caveman qualities, but not always. In some scenarios men of multiple races are targeted as fools, but in these few contained cases the purpose appears to elevate their female counterpart’s intelligence and superior value in decision making.

Don’t believe Gadabout? Well, pay attention to commercials in between your favorite television programs! Put down the pizza and Budweiser, and make a few mental notes. If you do you might notice a dunderhead blowing up his outdoor gas grill, while his size 4, hottie wife demonstrates her wisdom in selecting new Pella blinds for the sunroom. Maybe you’ll catch the long distance service promoted by a frustrated wife with her childish husband plays the air guitar in the background. Our bumbling musician is of little use in making difficult financial decisions. A new commercial shows a family man standing next to his recently installed high efficiency heating and cooling system. He is speechless and bewildered as to its many secrets leading to its extreme value, and so is his neighbor who offers his own Neanderthal like gaze.

Women are shown as the doctors, lawyers and power brokers. They are always patient, well dressed and intelligent. Men fumble, while women succeed. Keep a keen lookout for this ongoing brainwashing of American society. Silly? You decide.

5 comments:

Anonymous said...
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Gadabout Jack said...

Dear Anonymous,
First off, I am happy that you stumbled upon my site! Okay, you might have found a soft spot in gadabout's armor, but every life is created a bit different dependent on social and economic structures. It was never my intention to demean womankind; not knowingly so anyway. It just seems that men are under attack these days and I find that troublesome. Gadabout has a great Mum, sisters and female cousins, and all are respected to the highest order. My point was related to advertising and how it is currently shedding a dark light upon males. Your point is salient, though, and will be reflected on in the future.
Very respectfully,
GJ

Bobo said...

I don't understand how this post is chauvinist unless you infer that women can't be strong, intelligent and confindent despite their bumbling husbands. Is the world of gender humor a zero sum game?

Elizabeth said...

I all I know is that I am superior to the opposite sex (m)....... and men are easy targets always doing dumb things that women can easily relate to and sometimes find humorous....... no offense to you GJ you are an exception...

jimmy ray said...

How about all the movies where the 110 pound woman hero beats up on 15 evil 250 pound men....

I have no problem with strong women, I just wish that we would stop brain washing our young people in to thinking that all men are dumb, lazy or evil and a barely dressed woman can fix any thing